You've Been Micro-Targeted

Original Air Date: 
October 28, 2016
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Political microtargeters develop sophisticated and subterranean campaigns to win vulnerable voters. Cathy O'Neil, data scientist and author of the blog mathbabe.org, warns that politicians are perilously close to being able to tell voters only what they want to hear.  Cathy's new book "Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy" is long-listed for the National Book Award.